Job Responsibilities:

• Influencer & Creator Programme Build and nurture a curated network of fashion influencers, cultural tastemakers, and creators who embody TWAMEV’s ethos. Drive collaborations that amplify brand storytelling and extend reach into aspirational communities.
• Experiential Marketing & Events Conceptualize and execute immersive brand experiences — from wedding showcases and festive pop-ups to luxury trunk shows. Ensure every event reinforces TWAMEV’s premium identity and creates memorable touchpoints.
• Brand Storytelling & Editorial Direction Own the brand’s editorial voice across campaigns, digital platforms, and in-store communication. Craft narratives that blend heritage craftsmanship with modern luxury, positioning TWAMEV as the cultural authority in premium ethnic wear.
• Digital-to-Store Bridge Seamlessly integrate digital engagement with retail experiences. Drive initiatives like online-to-offline journeys, personalized styling sessions, and exclusive previews that connect social media storytelling with in-store luxury.