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OUR BUSINESSES

Welcome to our world

Vedant Fashions Limited is the parent enterprise to Manyavar, Mohey and Mebaz. Our "Manyavar" brand is a category leader in the branded Indian wedding and celebration wear market with a pan-India presence

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Largest company in India in the men's Indian wedding and celebration wear segment in terms of revenue and among the country’s most respected brands today

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Women's celebration wear, rapidly emerging as India's favourite and one of the fastest growing labels in the sector.

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VFL and NEPL are exclusively focusing on the Indian wedding and celebration wear apparel segment and have product offerings for all the three categories: men, women and kids

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Redefining luxury occasion wear with meticulous craftsmanship. Bridging the gap between popular ethnic wear and couture, it offers exquisite ensembles for men and women, epitomizing sartorial excellence.

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about us

WHO WE ARE

Our Company was originally incorporated by Ravi Modi as "Vedant Fashions Private Limited" at Kolkata as a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation dated May 24, 2002, issued by the RoC. Manyavar is a category leader in the branded Indian wedding and celebration wear market with a pan-India presence, as of Financial Year 2020

Over the years, we have established the following brands in the men's and women's ethnic and celebration wear market: Manyavar, Twamev, Manthan, Mohey and Mebaz. Manyavar, our flagship brand and category leader in the branded Indian wedding and celebration wear market with a pan-India presence, as of Financial Year 2020 (Source: CRISIL Report). Mohey, launched by us in 2015 to cater to and develop our presence in the women’s ethnic and celebration wear market. According to CRISIL, our Mohey brand is the largest brand by number of stores, with a presence across India focusing on women’s Indian wedding and celebration wear market, as of the Financial Year 2020. Mebaz, an established one-stop shop heritage brand having commenced its operations in 2002, and acquired by us in financial year 2018. As of Financial Year 2021, Mebaz had a strong market presence in the states of Andhra Pradesh and Telangana (Source: CRISIL Report).

Enabled by a state-of-the-art production capacity of 3 Million Pieces Per annum and as of June 30, 2021, we had a team of 734 employees. We opened our first EBO in Bhubaneshwar in 2008, and as of June 30, 2021, had an aggregate of over 1.1 million square feet of EBO retail space across 193 cities and towns in India and 8 cities internationally

Vedant Fashions is perceived as a case study for its distinct metamorphosis from a start-up to a leader in less than 2 decades.

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FEATURED STORIES

OUR CAMPAIGNS
Shaadi hai, #TaiyaarHoKarAaiye
#TaiyaarHoKarAaiye

Take notes from Ranveer Singh and his squad’s fashion diary and adorn this ensemble on your wedding day. Kyunki shaadi hai, #TaiyaarHoKarAaiye.

DulhanWaliFeeling By Mohey
#DulhanWaliFeeling By Mohey

Thodi si nervous but bilkul nahi shy, thodi si emotional but nahi karegi cry. Here’s introducing the brand new face of #Mohey, Alia Bhatt sharing her #DulhanWaliFeeling.

TaiyaarHoKarAaiye
#TaiyaarHoKarAaiye

Shaadi season ho chuka hain start and kartik Aaryan hain saj dhaj ke taiyaar! What are you waiting for? Jaiye, aap bhi #TaiyaarHoKarAaiye. Head out to the nearest store and check out the exclusive #KartikCollectible #Manyavar

GroomSquadByManyavar
#GroomSquadByManyavar

Yaar ki shaadi mein yaaron ki apni khaas pehchan hoti hain! Celebrate all those moments with Kartik Aaryan and his coolest #GroomSquad in town.

Anushka Sharma and Virat Kohli New Manyavar Ad after Marriage
Anushka Sharma and Virat Kohli New Manyavar Ad after Marriage

Papas! Pehno Apni Pehchaan!
Papas! Pehno Apni Pehchaan!

This Independence Day, kids teach their daddies about patriotism and #veshbhusha

How Rajasthan Royals spend Sundays
How Rajasthan Royals spend Sundays - by Manyavar

Doing nothing, for the joy of loved ones #ParivarRavivar

How Rajasthan Royals spend Sundays
Manyavar - How Kings XI Punjab spends Sundays

Doing nothing but making Dadi happier #ParivarRavivar

naye vaade
Virat and Anushka's Naye Vaade

A new spin on shaadi ke saat vachan. Wedding Vows to Wedding WOWS!

nayi shuruat
Manyavar Virat ki nayi shuruat

In the good old days, new occasions brimmed with excitement. Little moments left you speechless. Today, life has come a full circle. Once again, let’s find the time to pause, soak in and celebrate. We’re all going to do something new. Let’s do it in a Kurta.

ladkiwalo se demand
Manyavar Virat Kohli ki ladkiwalo se demand

Virat Kohli questions age old traditions that burden the bride's family. Would you agree?

against boundries
Virat Kohli against boundaries

Watch: What’s common between Holi, Diwali, Eid, and all our festivals? Irrespective of religion, they bring us closer together. Har tyohaar, India ka tyohaar - Manyavar